Audience research: What it is & how to conduct it
Audience research helps you understand your ideal customers. Here’s a breakdown and how to do it.
Dana holds a Bachelor of Business Administration with a major in Marketing and specializes in content writing, copywriting, and SEO strategy. She has over 10+ years of experience helping established organizations within their marketing departments and currently partners with B2B providers to develop content strategies and craft persuasive copy that delights and converts.
Expertise
- content writing
- copywriting
- content strategy
- seo
- market research
Education
- BBA in Marketing
Author
6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)
Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.
What Is Website Architecture? (& How to Improve it for SEO)
Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.
Contributor
Keyword cannibalization: How to find, fix, and prevent it
Keyword cannibalization occurs when pages on a site target the same keyword. They can affect your rankings and AI citations. Here’s how to fix them.
I rebuilt our content update pipeline in Claude Code. Here's why.
I moved our content update pipeline from n8n to Claude Code. Here‘s what broke, what worked, and what changed for our team.
Ecommerce Keyword Research: A Practical Guide
Ecommerce keyword research is the practice of identifying relevant search terms for your online store.